Health & Wellbeing Service Identity

Branding (bespoke templates), UK Parliament

Sub-brand to the UK Parliament visual identify system.

Multiple colorful flyers with text and images, including a woman jogging near Big Ben and a woman smiling outdoors. The flyers have sections with titles, contact information, and lorem ipsum placeholder text, arranged in a grid pattern.
Three colorful informational flyers, two featuring a woman jogging outdoors near Big Ben, with headlines and placeholder text, set against a purple background.
A collage of various colorful newsletter header templates featuring a mix of pink, yellow, blue, green, and white backgrounds, with placeholder text for newsletter titles, some with images of a woman in front of a landmark and UK Parliament logo.

“Creating self-serve templates gave the team the autonomy to produce high quality communications.”

Collection of colorful circles with text labels for health services and programs on a dark purple background, including physical health, nurse clinic, onsite service, mental health, online workshop, GP clinic, mindfulness program, mental health first aider, in-person workshop, and out of hours support.
A branding guideline page for UK Parliament, showing logo, icon system, typography, color scheme, photographs of parliamentary scenes, and application layouts, illustrating the look and feel of PHWS within the UK Parliament brand landscape.
Color palette featuring a large dark purple swatch labeled with RGB values 55, 49, 81; a lime green swatch with RGB values 210, 240, 90; a pink swatch with RGB values 239, 31, 79; a light blue swatch with RGB values 70, 207, 219; and a yellow swatch
A dark blue heart icon next to a dark blue medical cross icon, representing health and wellbeing.
A woman jogging in front of the Big Ben clock tower in London, with a second woman jogging in the background, and graphic overlay illustrating the placement of images within heart and rectangle shapes with grid lines.
Text sample showing different weights and styles of the Tahoma font, including Tahoma Regular and Bold in dark and light background colors.
Intranet/social media templates with four colorful designs: a green background with the text 'A little break, can make a big difference' and a woman holding a coffee cup, a pink background with the same text and woman, a blue background with the text