#RethinkA&E

Print and digital, Barts Health NHS Trust

Guiding patients to use alternative services, reducing non-emergency A&E visits by 26%

Collection of posters promoting healthcare awareness: one shows a woman in a hijab reading a tablet with text about Saturday night appointments in A&E, another features a man waiting in a hospital with text about hours in A&E, and the third depicts a woman with text about mental health support and options at A&E. All posters include the hashtag #RethinkA&E and NHS branding.
Digital sign in a shopping mall promoting prompt healthcare at local pharmacies with the slogan 'Hours in A&E... or minutes at your local pharmacy,' showing a man waiting with a serious expression.
Digital billboard on city street advertising Saturday night in A&E at NHS Barts Health, with a woman in a hijab looking at her phone.